Alexa ranking to share a simple common sense

April 1996, Alexa was founded in the United States, when it is just a small site, the main navigation so classified. In that era, many sites are Yahoo Fans, Alexa just one of the many who follow the trend of the one. However, Alexa also has a number of technical, is to visit a Web site traffic statistics and analysis. Later, Alexa integrated resources become popular website ranking authority. I like to share with you the following for common sense under the Alexa ranking:

A ranking of the assessment methods?

1, the same day assessments ranked a day.

Mainly in the daily assessment of a site in the past day, the situation of the global and regional rankings.

2, one week to assess the weekly rankings.

Mainly in the daily assessment of a site in the past week the top global and regional situation.

3, place on a monthly assessment.

Mainly in the daily assessment of a site in the past month the top global and regional situation.

4, the final world ranking position.

Mainly in the weekly assessment of the site Monday in the past three months the situation in the global and regional rankings.

Second, the assessment criteria?

1, have installed the Alexa toolbar users visit the PV, and IP.

Personally think that the assessment of your site's ranking depends on Alexa toolbar users visit the IP and PV.

2, site of the PV region and IP conversion rate ranking.

And geographical position brought about by the impact of the gap.

3, the site history ranking.

The main impact of the global ranking, statistical theory, the longer changes in the smaller ranks, daily IP, PV out of the smaller, but bigger.

Third, the region ranked PV and IP conversion rates.

Without this there has been no official statement, but in fact a large number of evidence indicates that this argument exists. For example: Europe and the United States Alexa toolbar installed on the user far more than China, because of language barriers to Europe and the United States Web site users to visit a small number of users in China have the Alexa toolbar installed on the user is also less so for China's IP and the site statistics from the PV to be far less than the actual number, and how to bring the region's ranking factors affected? would only rely on the conversion rate.

Fourth, the world's website went down the altar.
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In the search engine just before the birth and the birth of an era, the site was once the world's a web site the most important indicator of authority. Web sites attract a lot of wind to vote, such as the media have the world's Web site as a reference standard, with the search engine's development and maturity of the world's Alexa ranking is no longer an important standard of reference. It is concerned that the site in search engines and ranking weights, and the fact that the Web site in the world ranking with search engines and ranking weights did not intrinsically linked, so site slowly walked down the global ranking of the altar, in the the near future will soon become history.
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